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Ehsan Fereyduni

Hey, I’m Ehsan /a-🌞/. Every Monday, I send one short email: 1 Doodle · 1 Do · 1 Direction. You will get one doodle I drew, one small thing to do this week, and one direction to carry with you. A 1-minute read, easy to apply.

1-1-1: April Is a Good Time to Begin

1-1-1: April Is a Good Time to Begin Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle · 1 Do · 1 Direction. 1 Doodle We’re at the beginning of April, and for me, and maybe for many of you too, that means the start of a new 90-day season. I know a lot of us prefer 90-day goals over yearly goals because they feel more real, more immediate, and easier to act on. And even if you didn’t set a New Year’s resolution, today can still be your day one. I’m sending this doodle as a...

1-1-1: How We Listen Matters

1-1-1: How We Listen Matters Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle · 1 Do · 1 Direction. 1 Doodle This week, a friend of mine told me how frustrated he had become because his project wasn’t progressing as planned. As I was listening, a thought crossed my mind for a second: I hadn’t talked to my family in the past 30 days because of the complete internet and phone shutdown in Iran, there might be a layoff affecting my wife’s job, my son is sick and not eating...

1-1-1: Habits Need Harmony

1-1-1: Habits Need Harmony Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle · 1 Do · 1 Direction. 1 Doodle Two weeks ago I received a book I pre-ordered in Dec 2025, Beyond Belief by Nir Eyal. Around the same time, I noticed Adam Grant’s new book (Vibe) is also available for pre-order. I mentioned both to a friend, and our conversation turned into a bigger topic: self-help books. We both agreed on something familiar. There are so many great books out there, but many...

1-1-1: Dots Connect Backwards

1-1-1: Dots Connect Backwards Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle · 1 Do · 1 Direction. 1 Doodle This week I caught myself stressing about the future. The future of my life, my work, and the direction things might go. And when I think about it too much, it quickly starts to feel messy and overwhelming. The reason, I think, is uncertainty. When we look forward, everything feels tangled. There are too many possibilities, too many things we cannot control, and...

1-1-1: A 90-Day Season Can Start Anytime

1-1-1: A 90-Day Season Can Start Anytime Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle · 1 Do · 1 Direction. 1 Doodle I decided to continue sending this 90-day plan doodle at the beginning of each month as a reminder. There are two outcomes. First, if you started your 90-day plan in January, you know this is the last month. And if you started in February, you’ve already passed a month and this reminder helps you notice it. But most importantly, if you haven’t started...

1-1-1: When I Make a Tiny Mistake

1-1-1: When I Make a Tiny Mistake Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle • 1 Do • 1 Direction. 1 Doodle This week’s doodle came from something small. I noticed how one tiny mistake, a sentence, a look, a comment, can suddenly take over my whole head. All the good stuff is still there, but it gets pushed to the edges, like it barely counts. This week, I posted something online and got negative comments from four people. Even though I got more than 91 positive...

1-1-1: Growth Has Two Paths

1-1-1: Growth Has Two Paths Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle · 1 Do · 1 Direction. 1 Doodle This week, when I checked our shared shopping list on Alexa, I saw two items: No egg. No lemon. A shopping list is usually for what we purchase, not what we don’t. But it seemed like it was a reminder not to buy those. I sometimes do the same with my goals. I write “no goals.” For example, when I had my sabbatical, I decided to write 1,500 words per day for four...

1-1-1: You Only Need One

1-1-1: You Only Need One Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle · 1 Do · 1 Direction. 1 Doodle This week I got rejected by the first round of publishers we thought were a good fit for my book. They passed on the proposal. Not because they didn’t like the idea. One editor even wrote: “This is a compelling idea. It’s sticky and accessible, and it’s a well-done proposal.” The hesitation was about my social media presence. Getting these “No”s one after another made...

1-1-1: A 90-day season you can start today

1-1-1: A 90-day season you can start today Hey friends, Hope you had a good weekend. Here’s this week’s 1 Doodle - 1 Do - 1 Direction. 1 Doodle I’ve read two books recently where the big idea comes straight from nature: The Fourth Turning (William Strauss + Neil Howe) and Period Power (Maisie Hill).* The Fourth Turning says history isn’t linear, it’s cyclical. Each generation plays a different role depending on which “season” they’re born into. Period Power has a similar vibe. It explains how...

Hey, I’m Ehsan /a-🌞/. Every Monday, I send one short email: 1 Doodle · 1 Do · 1 Direction. You will get one doodle I drew, one small thing to do this week, and one direction to carry with you. A 1-minute read, easy to apply.